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Research papers

Transnationalisation of marketing strategies

Eastman Kodak, unlike many of the other top American corporations, has recognised that market potential for their products existed outside of the United States, and specifically in Asia, decades ago. Kodak has a long history in Japan. Kodak products...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Authors: David Garrett, Simon Friend
November 1, 1996
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Citation

Garrett and Friend (1996a, November 01). Transnationalisation of marketing strategies . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/transnationalisation-of-marketing-strategies-